Business Challenges

  • Changing Shopping Preferences

    With the rapid development of online retail options, fewer and fewer customers are shopping in brick-and-mortar stores. Retail enterprises must find ways to keep and attract customers in the new shopping model if they hope to thrive in the fierce competition.

  • Changing Marketing Strategies

    With the declining number of customers shopping at physical stores, traditional marketing strategies based around in-store promotions and special offers are no longer as effective.

  • Changing Business Models

    Traditional retailers focus their attention on goods and store operation. However, the shift in retail business models transforms the relationships between retail enterprises and customers, which requires retailers to make the corresponding changes.

  • Changing Market Relationships

    Price is no longer the only factor that determines the relationship between supply and demand. Increasing demand while cutting down on excessive production has become a key concern for retailers.

Typical Scenarios

  • Real-time Data Analysis

  • Intelligent Recommendation

Real-time Data Analysis

Facial recognition technologies able to analyze customer data in real time

Real-time Customer Flow Distribution

Updates customer flow distribution information every few seconds and distinguishes between customers and employees, providing a reference for service selection.

Real-time Customer Flow Heat Map

Keeps statistics on user density changes for different time periods, queries user density in regions, and counts the numbers of shoppers and bystanders, providing a reference to adjust the placement of popular goods.

Online User Statistics

Monitors the trends of users and members to improve ongoing marketing efforts.

Ad Exposure and Visitor Statistics

Analyzes ad views and clicks to trace the effect of ad placement and adjust key business in real time.

Intelligent Recommendation

Machine learning services identify customer needs and accurately understand customer shopping patterns, realizing customer-specific precision marketing.

Precision Marketing

Implements precision marketing with highly accurate recommendations.

Real-time Recommendations

Uses industry-leading algorithms to produce recommendations in real time, quickly fulfilling customer needs and improving the shopping experience.

Related Services

Solution Architectures

Description

Provides retail enterprises with comprehensive cloud services such as IaaS, PaaS, AI, and Big Data. Integrates with ISV service platforms to help retail enterprises build omni-channel, intelligent business models.

Highlights

  • Rich cloud services
  • Comprehensive security protection
  • Service neutrality
  • Omni-channel management

Solution Advantages

Secure and Reliable

Provides comprehensive security protection assurances and assigns expert teams to protect your services and key events.

Service Neutrality

Huawei does not touch applications or data, and advocates for full cooperation in the open ecosystem.

Enterprise Intelligence

Upgrades your services with a wide range of intelligent retail solutions using Enterprise Intelligence (EI) provided by HUAWEI CLOUD.

Flexible and Efficient

Uses a variety of cloud services to meet diverse requirements across different scenarios and provides elastic resources to help you easily handle pressure from high-concurrency requests.

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