Business Challenges

  • Sudden Traffic Surges

    Access traffic can surge hundreds of times during promotions, flash sales, and sweepstakes. As a result, servers become overloaded, system responses are sluggish, and e-commerce platforms may even crash.

  • Poor User Experience

    Massive amounts of static data (including pictures and videos) are processed on a daily basis, and the data is usually stored on servers. Users in different network environments may experience delayed access to such data, resulting in poor user experience.

  • Lack of Proper Data Analysis

    Existing e-commerce platforms and related data analysis tools lack intelligent data analysis capabilities. As a result, it is difficult to make key business decisions based on data output.

  • Compromised Security

    E-commerce enterprises encounter risks in various processes, such as external URL linkup, discount apply, ordering, payment, delivery, and review. The vulnerabilities may come from library hitting and explosion, bonus hunter, scalpers, DDoS attacks, account leakage, and Trojan horse implants.

Typical Scenarios

  • Online Promotions and Flash Sales

  • Static Resource Acceleration

  • Precision Marketing Powered on Big Data Analysis

  • Comprehensive Protection

Online Promotions and Flash Sales

Compute resources can be scaled up or down so that services meet in-the-moment requirements.

Elastic load balancing

ELB automatically distributes incoming traffic and supports 100 million concurrent connections. ELB features redundancy, ensuring service continuity and reliability even if a node is faulty.

Dynamic expansion

ECS and RDS feature preset scaling policies to handle traffic surges during large-scale promotions and flash sales, ensuring service stability.

Static Resource Acceleration

Five-link BGP separates dynamic and static content, delivering a latency-free user experience.

High-quality network

The five-link BGP eliminates network latency and ensures fast access for users in different network environments. In addition, VPN and Direct Connect facilitate connections between services in the cloud and those in enterprise-owned data centers.

Enhanced user experience

Massive amounts of static data (including pictures and videos) are processed on a daily basis. The data is typically stored on servers, which is expensive and results in slow access to data. OBS functions as a resource pool to store the data, separates static and dynamic content, and interworks with CDN to improve content loading speed and deliver an enhanced user experience.

Precision Marketing Powered on Big Data Analysis

Precision marketing is realized through big data analysis.

Big Data analysis

MRS uses Hadoop, Spark, and Hbase to process user data, analyze user behavior patterns, and outputs data that is used for product display, promotion, O&M, and personalized recommendations. This helps enterprises alter marketing strategies to maximize return on investment.

Data storage

E-commerce enterprises require cost-effective and easily manageable storage for massive amounts of data. OBS allows enterprises to easily manage and store up to 5 TB data on a pay-per-use basis.

Related Services

Comprehensive Protection

A fully vetted security architecture protects applications and data.

Anti-DDoS

Professional anti-DDoS devices defend network applications against DDoS attacks, such as CC, SYN flood, and UDP flood.

VSS

VSS periodically detects vulnerabilities in cloud servers and notifies personnel to address risks in time.

WAF

WAF detects exceptions in HTTP requests and prevents web page tampering, information leaks, and malicious attacks, including SQL injection, cross-site scripting (XSS), Trojan horses, and vulnerability-based intrusions.

Solution Architectures

Architecture

Provides a one-stop solution that allows all customers to deploy their services rapidly while keeping costs down. The solution is elastic, reliable, and secure, making it easy for customers to deal with promotions, sweepstakes, and hot sale events all while maintaining rapid response as access requests increase.

Highlights

  • Service neutrality
  • Reduced TCO for e-commerce platforms
  • Enhanced user experience in traffic surges
  • Pleasant shopping experience
  • Precise operating system
  • Comprehensive protection
  • Big Data analysis

Solution Advantages

Industry-specific Services

Industry-specific services that help enterprises quickly construct e-commerce platforms.

Service Neutrality

HUAWEI CLOUD's well-defined service boundaries ensure that customer applications and data are not touched.

Open Architecture, Easy Migration

OpenStack architecture enables easy migration of applications without vendor lock-ins.

Open Ecosystem

The open cloud ecosystem ensures mutual benefits for all participants and eliminates dependency on external e-commerce platforms.

Recommended Configurations

  • Small-sized

  • Medium-sized

  • Large-sized

Small-sized E-Commerce Enterprises

Average daily visits

< 100,000 PV

Transactions per day

< 500

  • Service
    Specifications
    Quantity
  • ECS

    2 vCPUs | 4 GB | 500 GB high I/O disk | 1 MB

    2

  • RDS for MySQL

    2 vCPUs | 4 GB | 500 GB high I/O disk

    1

  • ELB

    Charged based on bandwidth usage

    1

  • VPC

    Charged based on bandwidth usage

    N/A

  • Anti-DDoS

    Free

    N/A

  • WAF

    Free

    N/A

  • VSS

    Free

    N/A

Medium-sized E-Commerce Enterprises

Average daily visits

< 500,000 PV

Transactions per day

500-3000

  • Service
    Specifications
    Quantity
  • ECS

    4 vCPUs | 8 GB | 500 GB ultra-high I/O disk | 2 MB

    2

  • RDS for MySQL

    4 vCPUs | 8 GB | 500 GB ultra-high I/O disk | HA

    1

  • ELB

    Charged based on bandwidth usage

    1

  • VPC

    Charged based on bandwidth usage

    N/A

  • OBS

    Charged based on usage

    N/A

  • Anti-DDoS

    Free

    N/A

  • WAF

    Free

    N/A

  • VSS

    Free

    N/A

Large-sized E-Commerce Enterprises

Average daily visits

> 500,000 PV

Transactions per day

>3000

  • Service
    Specifications
    Quantity
  • ECS

    16 vCPUs | 32 GB | 500 GB ultra-high I/O disk |10 MB

    N/A

  • RDS for MySQL

    16 vCPUs | 32 GB | 500 GB ultra-high I/O disk | HA

    N/A

  • DMS

    Charged based on usage

    N/A

  • DCS

    Charged based on usage

    N/A

  • ELB

    Charged based on bandwidth usage

    N/A

  • OBS

    Charged based on usage

    N/A

  • CDN

    Charged based on usage

    N/A

  • Anti-DDoS

    Free

    N/A

  • WAF

    Free

    N/A

  • VSS

    Free

    N/A

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