Success Stories Dedicated Cloud/Hybrid Cloud
Walk-on Advertising
Industryadvertising
Website http://www.topsrx.com/
Core Businessadvertising agency
Contact Sales
+852-800-931-122

Company Introduction

As a supplier of integrated communications solutions for Closed-Circuit Television (CCTV) over the past 12 years, Walk-on Advertising provides about 100 leading brands across varied industries with CCTV all-channel solutions. It has stood by its principle of “constantly creating value for clients and forging great brands.” Working with major clients, the company has created excellent brand value for consumers. Building great brands gives Walk-on Advertising growth opportunities, broadening its knowledge base and business range, and attracting talent to the company. Meanwhile, its business scope has extended from working exclusively as a CCTV agency to building an online advertising model.

Challenges

  • Large scale: data from millions of pages and over one billion users needs to be analyzed and processed.
  • High concurrency: The online advertising system processes tens of billions of transactions every day.
  • Low latency: The AD Exchange requires that bidding is complete within 100 ms.

Solution

Walk-on Advertising's precision advertising business is composed of front-end placement clusters and back-end Big Data computing clusters. A front-end placement cluster uses physical servers, while a back-end computing cluster uses elastic Big Data services (ECS). They are built based on the hybrid hosting mode.

Customer Benefits

Elastic Big Data and OBS services meet the requirements for storage, computing, and analysis of massive volumes of data.

The hybrid hosting service meets the requirements for high-performance resources.

The high-quality five-connection dynamic BGP network efficiently ensures low latency for biddings.